Para-kin relationship anywhere between fans and you can idols: good qualitative studies out-of admirers’ reasons for buying idol-dolls
Purpose
The intention of this study is to try to check exactly how “mother admirers” effect on the current habits out-of parasocial relationship anywhere between fans and idols and to obtain greater knowledge to your motives hidden this new purchase of idol dolls. Likewise, by including the enjoy and you may viewpoints of male idol admirers, the study seeks so you can increase this new comprehension of partner behavior and you may augment knowledge of the fresh reasons operating idol-doll application.
Design/methodology/strategy
Providing idol-toy buyers because the lookup stuff, this research presented textual data plus in-depth interview to understand more about fans’ reasons for buying idol dolls.
Results
Idol toy orders is actually driven by psychological attachment, for example certainly one of mommy fans exactly who attempt to introduce a feeling of manage and continue maintaining a parent–youngster relationship. In addition, to buy idol dolls may serve as a disguise to own girlfriend fans to cover up its intimate hopes and dreams about their idols. Also, idol dolls act as semiotic identifiers, attracting particularly-oriented fans and wearing society detection. It must be indexed you to men idol admirers, that happen to be noticed deviant on male normative, deal with scrutiny when you look at the female-reigned over organizations, searching for subsequent proof of credibility.
Basic implications
This study produces understanding the motives about idol-doll requests and can let advertisers from inside the catering into psychological needs from fans, particularly mommy admirers, because of the creating and you will marketing dolls one to resonate the help of its wished feel away from accessory.
Public effects
Of the taking and you will centering on the positive areas of lover points, this study leads to the lingering means of de-demonization and you will normalization of fandom. Simultaneously, this research in addition to aims so you’re able to contribute to a very comprehensive wisdom of your struggles and you can mental demands of one’s Chinese younger age group.
Originality/worth
This research explores the brand new not as much as-explored mommy-fan group’s psychological requires and their motives of buying idol-dolls. It also understands the fresh new line of perspectives and you may knowledge out-of men idol fans, taking a fresh and you can book thoughts for the idol-toy practices.
1 Addition
” tabindex=”0″> centered on celebrities’ appearance had been sold since the a different sort of mode to own Chinese admirers to talk about the strong affection for their dear idols, leading to the creation of a special Chinese fandom people. With the Weibo (perhaps one of the most preferred social networking programs for the Asia), the web people getting idol-doll-founders, consumers, and you can idol admirers now has gathered more than 460,000 followers which can be very feminine-ruled. On this subject system, it’s quite common for fans, that a vast distinct idol dolls, to publish adorable photographs and you may show its experiences when you look at the dressing and you may using makeup to their “newborns.” According to the current user report, one of several idol-toy players, this new article-2000 age bracket signifies the best ratio, interacting with 43 %, followed closely by the latest article-1995 age group ranking second, that have a proportion within 26 % (“2021 Pure cotton Toy People Belief Report” 2021). Therefore, Generation Z, anyone, anybody produced between the later 1990’s plus the very early 2010s (Priporas ainsi que al. 2020), positively activates which have idol-toy commands using interactive social media platforms.
About point in time out of participatory fandom and you can partner discount, fans’ consumption preferences as well as their thought reference to idols are particularly subjects off educational look. Just how admirers connect to a-listers could have been identified as parasocial interaction-the brand new nonreciprocal, fictional correspondence ranging from admirers and news personae (Liebers and you may Schramm 2019; Yan and you can Yang 2021). Lately, fans positively getting into the newest parasocial relationships fantasize on a near kinship with idols, provided they may control, or at least provides an obvious level of impact on the idols. To legitim Arabian brudtjänst your Chinese social media, there is a pattern in which fans, especially women, reference themselves because idols’ mothers, aunts, otherwise sisters. Whenever you are past studies have extensively tested parasocial matchmaking predicated on heterosexual norms and you will fans’ personal dreams regarding the idols (i.age., “girlfriend/wife fans” of idols), little could have been identified regarding “mom fans”,“Mother admirers,” make reference to admirers (typically feminine fans) who’re co-cultivating idols/famous people since their senior feminine friends. They say themselves because mom of idol and generally are indulgent so you’re able to idols, bringing them due to the fact cute, innocent high school students who want its extra care (Yan and you can Yang 2021).
